Digital Marketing
Assessment Tool

This quick and comprehensive questionnaire is designed to evaluate your company’s digital marketing efforts and provide you with an industry benchmark. To deliver a personalised and accurate assessment, we require your company website and email address. Your website helps us understand your online presence, while your email address allows us to send you a detailed report of your digital marketing score, along with tailored recommendations. Rest assured, your information will be handled securely and will not be shared with third parties.

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https://

Search Advertising

Are you using search ads (Google Ads, Bing)?

Yes No I don't know

Social Media

Have you set channel-specific goals for your social media platforms (Facebook, Instagram, LinkedIn, TikTok)?

Yes No I don't know

Paid Advertising

Are you running paid ads (banners, video, native, social media)?

Yes No I don't know

Email Marketing

Does your brand own and grow its own mailing list to send newsletters?

Yes No I don't know

SEO

Are you producing content on a regular basis to help your clients achive their goals?

Yes No I don't know

Strategy

Is your digital marketing strategy built with the sales funnel logic in mind?

Yes No I don't know

Data

Are you using tools to visualise and simplify your data (Looker Studio, Power BI)?

Yes No I don't know

Analytics

Are you using Google Analytics 4 or similar platforms?

Yes No I don't know

Website

Does your website have a consent banner and have additional settings been configured on your website to maximise campaign performance?

Yes No Partially

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