Competitor Dashboard – track your competitors’ marketing and ad spend

Competition is tougher than ever, and success depends on how quickly and accurately you can respond to changes in the market. Making smart decisions requires more than just monitoring your own data – you also need to know what your competitors are doing. Which channels are they focusing on? How much are they spending on ads? What kind of content are they producing?

What is the Competitor Dashboard and how does it work?

The Competitor Dashboard is a smart digital tool that combines all the key data about your competitors’ digital activities in one clear and user-friendly platform.

MBD’s Competitor Dashboard gives you real-time insight into indicators like:

• Ad spend and marketing channel analysis – see where and how much your competitors invest their marketing budgets. The dashboard allows you to compare advertising spending across both digital and offline channels (Google, Facebook, Instagram, TikTok, TV, radio, and offline media) and analyze which strategies are delivering the best results for them.
• Website traffic analysis – discover how much traffic companies in your industry are getting, where that traffic is coming from, and how visitors are interacting with their content.
• Social media stats and ad analysis – the dashboard shows how active and influential your competitors are across key social media platforms. You’ll also gain access to the visuals and copies used in their ads. This gives you a clear picture of their messaging and design approach – making it easier to see what captures their audience’s attention and drives them to act.

How can the Competitor Dashboard help your business gain a stronger foothold in the market?

Market conditions can change unexpectedly – competitors might ramp up their ad spend, launch a new campaign, or start targeting an entirely different audience. Without continuous insight into their activities, you risk missing out on key opportunities.

MBD’s Competitor Dashboard keeps you informed in real-time about your competitors’ marketing moves – so you can stay one step ahead and make faster, smarter decisions.

1. Fast, data-driven decisions

The dashboard instantly shows when a competitor increases their ad spend or changes their strategy. This lets you respond at exactly the right moment and make smarter marketing moves. With all the key data at your fingertips, there’s no need to rely on guesswork – your decisions are backed by real facts.

2. Smarter ad spend and better ROI

The dashboard helps you identify which channels and campaigns are delivering the best results for your competitors.

If a competitor reduces their spend on Google Ads, it might be your chance to gain more visibility with a smaller budget. If they start investing heavily in a different platform, you can decide whether it’s worth matching their move – or reallocating your budget more strategically.

This data-driven approach helps you optimize your ad spend and improve your return on investment (ROI).

3. Strategic Market Positioning

Markets don’t stand still – there are always new chances to grow. The dashboard shows you what your competitors are doing and helps you notice interesting gaps or niches. This makes it easier to place your brand thoughtfully and offer something that clearly sets you apart.

Why choose the MBD Competitor Dashboard?

• User-friendly overview – all essential data is presented clearly, so you can quickly and easily find the insights you need.
• Custom data update frequency – choose how often the data gets refreshed: monthly, weekly, or even daily, depending on source availability.
• Tailored to your business – the dashboard is customized based on your company’s needs and specific list of competitors, ensuring the insights you get are accurate and relevant.
• Visualized reports based on real data – no need to manually collect data or build charts in Excel – everything is already clearly visualized for you.

Competitor Dashboard – take action with confidence

Your competitors won’t wait. If you want to maintain your position or make the most of new opportunities, you need a tool that gives you a constant competitive edge.

The Competitor Dashboard delivers real-time insights so you can make smarter decisions and move forward with confidence.

Sounds interesting? Get in touch